In 2021, Esra Cesur Yazıcı, the founder of our brand, and her husband Beytullah Yazıcı , who contributed to the branding process, brought a new breath to the evening wear industry with Laidee Couture.

Combining the collections she designed with fine workmanship, Esra Hanım became one of the pioneers of the sustainable fashion perception by offering rental services to Laidee women in addition to custom tailoring services under the Laidee Couture brand.

Laidee Couture is a journey to discover the hidden story within every woman; our designs are not just clothes, they are stories. This journey, which begins in the heart of Istanbul, brings women's dreams to life with every touch.

Today, Laidee Couture meets its fans at its Harbiye and Ümraniye stores in Istanbul, and through its business partners, it has also brought the brand to customers in many cities across Turkey. Laidee Ankara, Laidee İzmir, Laidee Trabzon, and Laidee Kahramanmaraş…

Our brand is moving beyond the borders of our country and towards becoming a global brand .

Laidee has been a style journey where every woman feels special. We are grateful to have you with us on this journey.